Everyone thought Facebook was using the purple flower reaction emoji purely for Mother’s Day, but actually there’s a much more cynical reason behind it.
Last weekend, people’s Facebook feeds were cluttered with purple flower reactions – which were believed to have been re-introduced by the social media platform to honour our mums across the world.
Unfortunately, this is not the main reason the innocent emoji was brought back according to the Mirror , and Facebook had an ulterior motive they probably hoped to keep hidden.
It turns out the flower returned due to its unprecedented success last year, as apparently it drove more people onto the site and more people to post statuses than any other day of the year.
In turn this had a major impact engagement and interaction for the site, meaning it could translate into a lot of advertising space, equalling megabucks for the networking page.
Advertisers get the viewing and traction they desire and plenty of money comes pouring in to line Mark Zuckerberg’s pocket.
It’s pretty clever stuff, because as far as everyone else is concerned, Facebook was offering an innocent little reaction giving people the chance to publicly thank their mums for all they do, while also making a fortune in adverting revenue.
It seems once again the flower was a roaring success, so perhaps next year the button will be made available for UK users who celebrate Mother’s Day in March.
It definitely takes the edge off the ‘kind thought’ somehow, but then, that’s how capitalism works I guess.
Credit Article via Unilad